Advertising campaign- Live life the Bay way

Advertising campaign- Live life the Bay way

Bay

Kurt  Arrigo shot Sofia and Leo both from models.com.mt for a commercial for 8.97 Bay –Live life the Bay way! The entire shoot was shot under water and models were asked to create different body postures.

“We always come up with new and alternative ideas for our  campaigns, “ says Kate DeCesare, Group marketing manager of The Eden leisure group, “and this time our creative team came up with an underwater concept. We are very excited!”

Castings were held and several models from models.com.mt  attended amongst which where Dyan, and Rowen, Sandrina, Raissa and Cristina.  “How can I choose from these gorgeous models? lamented Kate. At the end the team selected Sofia and Leo for their more ‘alternative’ looks and their confidence underwater.

Look out for the results on publications shortly.

Last Updated ( Friday, 23 July 2010 20:39 )  

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